Marketing Research Project

- Hypothesized ways to increase attendance at JBU athletic events

- Conducted appropriate research on IBIS World and Mintel

- Created a survey and sent invitation to participate via email to 521 traditional undergraduate JBU students

- Coded survey results before uploading excel document to R Studio

- Tested hypotheses using various statistical models including:

     Mann Whitney U Test

     Chi-Squared Test

     Paired Sample t.tests

     Difference Between Two Means t.test

     Correlation

     Levene's Test

- Generated 3 recommendations for JBU's athletic department

- Successfully knitted the .R file and learned how to work in R and R Studio