Data Analytics Project

- Downloaded customer personality dataset from kaeggle (2,240 observations)

- Uploaded dataset into R Studio for further analysis through:

     Data wrangling and munging

     Data summarization and visualization

     Analytic Modeling

- Performed recency, frequency, and monetary (RFM) analysis

- Tested 9 relevant hypotheses through correlation and regression in R

- Concluded upon 3 recommendations that would help this company excel

- Successfully knitted the .R file and learned how to work in R and R Studio