Chipotle Case Study

- Researched Chipotle's mission, vision, and values

- Conducted PESTEL and Porter's Five Forces analyses on Fast-Food Industry; SWOT and VRIN analyses on Chipotle—via Mintel & IBIS World

- Developed strategic group map of competitors

- Determined Chipotle's financial health through various financial measures in comparison to competitors—research on Telemet

- Evaluated Chipotle's key success factors (KSFs)

- Assessed Chipotle's Corporate Social Responsibility (CSR) measures

- Formed 3 recommendations for Chipotle to move forward

Strategic Group Map:

Profitability Ratios:

Liquidity Ratios:

Activity Ratios: